Hacer realidad las ideas.
Book design.
Ideas don't happen because they are great – or by accident.
Scott Belsky.
︎
If I had to choose a nemesis of the creative process, I undoubtedly would say: the box.
What box?
That box where you hide all those ideas that you had. That you thought were great. That you wanted to make reality but... You know, they are waiting inside the box.
Waiting for you, of course.
What box?
That box where you hide all those ideas that you had. That you thought were great. That you wanted to make reality but... You know, they are waiting inside the box.
Waiting for you, of course.
💣️💣️💣️
"Hacer realidad las ideas" is the spanish edition of “Making Ideas Happen" by Scott Belsky, a practical guide about how to actually execute your creative ideas instead of thinking about them forever.
Belsky, co-founder of Behance and successful entrepreneur (if that word still means something), thinks that ideas are pretty much worthless on their own. What matters is making them real.
Belsky, co-founder of Behance and successful entrepreneur (if that word still means something), thinks that ideas are pretty much worthless on their own. What matters is making them real.
💣️💣️💣️
And that's why he shares his system for organizing creative work, unsurprisingly named "The Action Method".
A flow that breaks the process down into simple and straightforward steps in order to keep tasks and ideas alive.
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Long story short: stop waiting for the perfect moment or the perfect plan. Start doing. Stay organized. And push through the messy middle part where most people give up.
✨️✨️✨️
Work commissioned by Editorial GG —Spanish publishers of Bruno Munari, Milton Glaser, Rem Koolhaas, or Ellen Lupton— who fortunately accepted the proposal of doing just the opposite of what we did in our previous book (”Cada uno ve lo que sabe”): introducing a HUGE constraint to use only one font family, in only one weight, and only three sizes (headline, body, and auxiliary)... Oh, and the same layout for the whole book, cover included 🥨️.
Designer. Focus on product, UX & UI. Background in Art Direction and Motion Graphics. Sometimes I make books.
I was born in![]()
on a 4th of July and some consequences had to remain, of course. In winter I like to use the ![]()
. It is ugly. Indeed. But I can reach the 39 Celsius degrees that welcomed me into this world. And what a world.
![]()
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![]()
![]()
(I said Sanyo, is not a typo). Mortadella sandwiches with lemon Kas. ![]()
![]()
(I said NASA, is not another typo). And screens with the same resolution. ALL. OF. THEM.
I especially like typeface, grids and things in movement. Some time ago I used to work on advertising.![]()
Someone who read this could think that Helvetica is such a boring choice for a typeface lover. And this person could be completely right on this point.
But this is not Helvetica :)
No, no. It is![]()
Neue Haas Grotesk
I like it <3 Easy.
Speaking of something else, I like software. This can be weird, but is not false. I was from Figma when Adobe had not even heard of it and most of us were still using Sketch. I love Blender. Terrific piece of software and terrific project. I switched from Notion to Anytype. In Windows I use a very ugly font manager that I cannot recommend enough, despite its awful client service Maintype︎︎︎. In Mac I use RightFont. And of course, I took distance with Adobe and started using Affinity Serif. That being said, eternal respect for InDesign and its incredible baseline grid ❤️. And hate-love for AE.
In my spare time I do things like this︎︎︎ or this︎︎︎. Although I would like to do things like this︎︎︎, this︎︎︎ or this︎︎︎.
And that's all.
By now.
I was born in
Kansas City
"mesa camilla"
J'haybers,
orange Sancheski,
Monkey Island,
Sanyo with megabass
NASA
with Mario Bros
I especially like typeface, grids and things in movement. Some time ago I used to work on advertising.
It’s worse to beg.
Someone who read this could think that Helvetica is such a boring choice for a typeface lover. And this person could be completely right on this point.
But this is not Helvetica :)
No, no. It is
Christian Schwartz's
Speaking of something else, I like software. This can be weird, but is not false. I was from Figma when Adobe had not even heard of it and most of us were still using Sketch. I love Blender. Terrific piece of software and terrific project. I switched from Notion to Anytype. In Windows I use a very ugly font manager that I cannot recommend enough, despite its awful client service Maintype︎︎︎. In Mac I use RightFont. And of course, I took distance with Adobe and started using Affinity Serif. That being said, eternal respect for InDesign and its incredible baseline grid ❤️. And hate-love for AE.
In my spare time I do things like this︎︎︎ or this︎︎︎. Although I would like to do things like this︎︎︎, this︎︎︎ or this︎︎︎.
And that's all.
By now.
