Cada uno ve lo que sabe.
Book design.
Conoscere le immagini che ci circondano vuol dire anche allargare le possibilità di contatti con la realtà, vuol dire vedere di più e capire di più.
Bruno Munari.
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Yes, Bruno Munari was clear about it: the more you know, the more you see. So do Anna Juan and Piu Martínez, the authors of
Cada uno ve lo que sabe, an essay about reading images with no images.
Yep.
Yep.





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Piu and Anna wrote a delightful guide about images and children’s picturebooks, and I was very lucky to be commissioned by GG Publisher to give shape to such a singular book.
The book is not intended to be a technical or strictly academic document, but rather an informative tool aimed at offering some basic coordinates from which to learn how to look at picturebooks and read images. It is an approach to the picture book as a tool to initiate or enhance visual literacy, and also as a vehicle for learning to read multiple forms of language.
From the very beginning, it was a requirement in the briefing that the design should go hand in hand with everything conveyed in the book and serve as an example for some of the material aspects of picture book production discussed in the essay.
The book is not intended to be a technical or strictly academic document, but rather an informative tool aimed at offering some basic coordinates from which to learn how to look at picturebooks and read images. It is an approach to the picture book as a tool to initiate or enhance visual literacy, and also as a vehicle for learning to read multiple forms of language.
From the very beginning, it was a requirement in the briefing that the design should go hand in hand with everything conveyed in the book and serve as an example for some of the material aspects of picture book production discussed in the essay.



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A special thanks to the entire publishing team (Saskia, María Serrano, Nura...) for their warm welcome and professionalism, but especially to Aina and Heura (Editorial Director and Art Director) for letting us play, for being open to unorthodox design decisions, and above all, for accepting (and loving) this back cover.

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If you are interested in the subject and understand Spanish or Catalan, you can listen to these interviews with the authors on Radio 3 and Catalunya Ràdio.
