︎︎︎Index
Rethinking cities.
Film poster.
All good things are wild and free.
Henry David Thoreau
︎
Rethinking cities is a short documentary about the urgent need of changing how we live and design our cities, emphasizing the critical requirement for transforming how we inhabit and plan our urban environments.
🚩️🚩️🚩️
Directed by Javier Cumella, the responsible for its Art Direction was Kote García.
So, I was asked to create a new visual, connected with the art direction developed by Kote but that taken a step further. They wanted it to evolve using one bold element.
So, I was asked to create a new visual, connected with the art direction developed by Kote but that taken a step further. They wanted it to evolve using one bold element.
![](https://freight.cargo.site/t/original/i/e2fe99de26e16054bd9e47ca6d86b4bc36ae7a63cfdd359393fa9daa51f38bfa/Kote_visual.png)
![](https://freight.cargo.site/t/original/i/23fd477cce0732700e866746b411eafc968eae289f696f7aa840e251c86ea0cb/Kote_2.png)
![](https://freight.cargo.site/t/original/i/f9593408e99a0a16b3ce8f7d3eb9fed4b73956f19f822c9c7ef36e5a2679e480/Kote_3.png)
💥️💥️💥️
After watching the film I start working on two different solutions (both with a common component).
The first proposal was base on the use of textures of Kote's work but integrated in a 3D artwork in a mor sophisticated way than collage.
The first proposal was base on the use of textures of Kote's work but integrated in a 3D artwork in a mor sophisticated way than collage.
![](https://freight.cargo.site/t/original/i/e2bcc78edd3133fee9bfb935d70a3899155c75b96ce5ffa4c8609a4e2c5bc1a3/Rethinking_Cities_1.png)
The second proposal was simpler, basing all the visual power on the typographical treatment.
![](https://freight.cargo.site/t/original/i/554c698fc5176c8ba2d610819a7d08100ba4af5854d60dbc0ee3938194994129/Rethinking_Cities_2.png)
The director chose to go with the first proposal, but the university asked for a new artwork: they wanted something less naturalistic and more iconic.
![](https://freight.cargo.site/t/original/i/0e6bd5c3522f02d294a9efd02de4036fcb5e4eb2a203388bddc4c5f62f1806b2/Brain_1.png)
![](https://freight.cargo.site/t/original/i/e85f8a1a4bb7b18ec640d7090ddcacfe3a44ddfaa9f8e53b98c2af663dd675b8/Brain_2.png)
And after some iterations we got to the final version.
![](https://freight.cargo.site/t/original/i/8341080a3677b47cf9e4bb2d093a3bbb6a2954f41380ea9bbac537caf496e8bb/Rethinking_Cities_3.png)
And the social media adaptations.
![](https://freight.cargo.site/t/original/i/3b6e8bfaea45453687e22cc92e9ede97769f435ef0f2185b2739e424a4299c82/Socialmedia_mockup_BG.png)
![](https://freight.cargo.site/t/original/i/5d163c629b6eb92cde9f3dea940fd985d312f9674d5d2e05a91aea82e9a705b6/Brain_voxel.png)
![](https://freight.cargo.site/t/original/i/57ff75d54c9e0571f58dbcb2ea121fb46e5004e289a916f4dead15642e635e58/Brain_1_seq.png)
![](https://freight.cargo.site/t/original/i/5d163c629b6eb92cde9f3dea940fd985d312f9674d5d2e05a91aea82e9a705b6/Brain_voxel.png)