Bizum.
Campaña de lanzamiento.
︎
Bizum vino al mundo para aliviar mucho sufrimiento. Se acabó el mirar para los lados cuando llega la hora de pagar las tapas de los nueve que os habéis juntado. Se acabó echar a suertes a ver quién paga el regalo de Joan, que se va a una oficina nueva. Se acabó el mimimi al pagar en grupo, se acabó el escaqueo. Ahora todos hacemos un Bizum.
Así que aprovechando el éxito y la rápida penetración que han tenido, Bizum pensó que era el momento de dar el salto a las compras online y aliviar el sufrimiento de ese otro momento: enfrentarte a la pasarela de pago.
Así que aprovechando el éxito y la rápida penetración que han tenido, Bizum pensó que era el momento de dar el salto a las compras online y aliviar el sufrimiento de ese otro momento: enfrentarte a la pasarela de pago.
︎
Hicimos tres spots para la campaña de lanzamiento, poniendo el foco en la inmediatez del pago online con Bizum y sin contraponerlo a los métodos tradicionales. Ni podíamos, ni hacía falta. Porque cuando haces un Bizum, te ves.
Designer. Focus on product, UX & UI. Background in Art Direction and Motion Graphics. Sometimes I make books.
I was born in![]()
on a 4th of July and some consequences had to remain, of course. In winter I like to use the ![]()
. It is ugly. Indeed. But I can reach the 39 Celsius degrees that welcomed me into this world. And what a world.
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(I said Sanyo, is not a typo). Mortadella sandwiches with lemon Kas. ![]()
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(I said NASA, is not another typo). And screens with the same resolution. ALL. OF. THEM.
I especially like typeface, grids and things in movement. Some time ago I used to work on advertising.![]()
Someone who read this could think that Helvetica is such a boring choice for a typeface lover. And this person could be completely right on this point.
But this is not Helvetica :)
No, no. It is![]()
Neue Haas Grotesk
I like it <3 Easy.
Speaking of something else, I like software. This can be weird, but is not false. I was from Figma when Adobe had not even heard of it and most of us were still using Sketch. I love Blender. Terrific piece of software and terrific project. I switched from Notion to Anytype. In Windows I use a very ugly font manager that I cannot recommend enough, despite its awful client service Maintype︎︎︎. In Mac I use RightFont. And of course, I took distance with Adobe and started using Affinity Serif. That being said, eternal respect for InDesign and its incredible baseline grid ❤️. And hate-love for AE.
In my spare time I do things like this︎︎︎ or this︎︎︎. Although I would like to do things like this︎︎︎, this︎︎︎ or this︎︎︎.
And that's all.
By now.
I was born in
Kansas City
"mesa camilla"
J'haybers,
orange Sancheski,
Monkey Island,
Sanyo with megabass
NASA
with Mario Bros
I especially like typeface, grids and things in movement. Some time ago I used to work on advertising.
It’s worse to beg.
Someone who read this could think that Helvetica is such a boring choice for a typeface lover. And this person could be completely right on this point.
But this is not Helvetica :)
No, no. It is
Christian Schwartz's
Speaking of something else, I like software. This can be weird, but is not false. I was from Figma when Adobe had not even heard of it and most of us were still using Sketch. I love Blender. Terrific piece of software and terrific project. I switched from Notion to Anytype. In Windows I use a very ugly font manager that I cannot recommend enough, despite its awful client service Maintype︎︎︎. In Mac I use RightFont. And of course, I took distance with Adobe and started using Affinity Serif. That being said, eternal respect for InDesign and its incredible baseline grid ❤️. And hate-love for AE.
In my spare time I do things like this︎︎︎ or this︎︎︎. Although I would like to do things like this︎︎︎, this︎︎︎ or this︎︎︎.
And that's all.
By now.
