Bipi.
Campaña de posicionamiento.
︎
Spotify. Netflix. Airbnb. Office. Dropbox. Agua. Fruta fresca. Hasta ahora podíamos suscribirnos a casi cualquier cosa... Pero, ¿a un coche?
😱️😱️😱️
Bipi es el primer coche por suscripción en España, un servicio que combina lo mejor de tener con lo mejor de no tener. Easy. Bipi. El coche que no tienes, pero sí.
😱️😱️😱️
Bipi es el primer coche por suscripción en España, un servicio que combina lo mejor de tener con lo mejor de no tener. Easy. Bipi. El coche que no tienes, pero sí.
︎
Con tres spots segmentados y las primeras cuñas SMR de las que tengamos constancia, hicimos una campaña de posicionamiento con tele, radio, redes sociales y display.
Designer. Focus on product, UX & UI. Background in Art Direction and Motion Graphics. Sometimes I make books.
I was born in![]()
on a 4th of July and some consequences had to remain, of course. In winter I like to use the ![]()
. It is ugly. Indeed. But I can reach the 39 Celsius degrees that welcomed me into this world. And what a world.
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![]()
(I said Sanyo, is not a typo). Mortadella sandwiches with lemon Kas. ![]()
![]()
(I said NASA, is not another typo). And screens with the same resolution. ALL. OF. THEM.
I especially like typeface, grids and things in movement. Some time ago I used to work on advertising.![]()
Someone who read this could think that Helvetica is such a boring choice for a typeface lover. And this person could be completely right on this point.
But this is not Helvetica :)
No, no. It is![]()
Neue Haas Grotesk
I like it <3 Easy.
Speaking of something else, I like software. This can be weird, but is not false. I was from Figma when Adobe had not even heard of it and most of us were still using Sketch. I love Blender. Terrific piece of software and terrific project. I switched from Notion to Anytype. In Windows I use a very ugly font manager that I cannot recommend enough, despite its awful client service Maintype︎︎︎. In Mac I use RightFont. And of course, I took distance with Adobe and started using Affinity Serif. That being said, eternal respect for InDesign and its incredible baseline grid ❤️. And hate-love for AE.
In my spare time I do things like this︎︎︎ or this︎︎︎. Although I would like to do things like this︎︎︎, this︎︎︎ or this︎︎︎.
And that's all.
By now.
I was born in
Kansas City
"mesa camilla"
J'haybers,
orange Sancheski,
Monkey Island,
Sanyo with megabass
NASA
with Mario Bros
I especially like typeface, grids and things in movement. Some time ago I used to work on advertising.
It’s worse to beg.
Someone who read this could think that Helvetica is such a boring choice for a typeface lover. And this person could be completely right on this point.
But this is not Helvetica :)
No, no. It is
Christian Schwartz's
Speaking of something else, I like software. This can be weird, but is not false. I was from Figma when Adobe had not even heard of it and most of us were still using Sketch. I love Blender. Terrific piece of software and terrific project. I switched from Notion to Anytype. In Windows I use a very ugly font manager that I cannot recommend enough, despite its awful client service Maintype︎︎︎. In Mac I use RightFont. And of course, I took distance with Adobe and started using Affinity Serif. That being said, eternal respect for InDesign and its incredible baseline grid ❤️. And hate-love for AE.
In my spare time I do things like this︎︎︎ or this︎︎︎. Although I would like to do things like this︎︎︎, this︎︎︎ or this︎︎︎.
And that's all.
By now.
